Proposal of commercialization of Swietenia macrophylla King seeds genetic improved in the UCTB Experiment Station

Abstract

This work was conducted at the Agroforestry Experimental Station of Guise in 2013, with the aim of establishing a proposal for the marketing of seed of Swietenia macrophylla with high added value. A brief characterization of the entity and description of the species under study was carried out. Internal and external environment was also characterized by identifying strengths, weaknesses, opportunities, threats, noting that the station should take advantage of opportunities and mitigate weaknesses and threats. The macro market segmentation and the action plan for marketing programs of the seeds were performed. With the marketing of seed of high added value of this valuable plantations will increase and latifolia seed growths will be greater.