Criteria affecting the identification and use of plants of interest for tourism in Jipijapa, Manabí, Ecuador

Revista Cubana de Ciencias Forestales. 2020; January-April 8(1): 54-74

 

Translated from the original in spanish

 

Criteria affecting the identification and use of plants of interest for tourism in Jipijapa, Manabí, Ecuador

 

Criterios que inciden en la identificación y uso de las plantas de interés para el turismo en Jipijapa, Manabí, Ecuador

 

Critérios que incidem na identificação e utilização de plantas de interesse turístico em Jipijapa, Manabí, Equador

 

Sonia Rosete Blandariz1* https://orcid.org/0000-0002-8596-5121

Romina Stephania Sáenz Véliz1 https://orcid.org/0000-0002-8006-0825

Alfredo Jiménez González1 https://orcid.org/0000-0002-1768-5566

Franklin Edmundo Pin Figueroa1 https://orcid.org/0000-0003-4908-4738

1Universidad Estatal del Sur de Manabí, Ecuador.

 

*Correspondence author: soniaroseteblandariz@gmail.com

 

Received: April 18th, 2019.
Approved: November 7th, 2019.


ABSTRACT

In order to verify the criteria that affect the identification and use of plants of interest to tourism, an ethnobotanical survey was conducted in the 10 parishes of the Jipijapa canton, Manabí, Ecuador. The initial hypothesis stated that factors such as age, gender and level of education influence the pattern of knowledge about plants. We worked with 47 residents who were knowledgeable about plants and entrepreneurs in the tourism sector, focusing on theoretical and practical knowledge, defined here as the ability to recognize plants and the ability to identify their uses, respectively. In general, the results show that the people interviewed in Jipijapa have a good knowledge of the plants, useful for tourists and this knowledge is not affected by the level of education. The criteria of age and gender influence the acquisition of practical knowledge. This study can serve as a basis for comparative studies in Ecuador.

Keywords: traditional knowledge; ethnobotanical survey; use of plants; Jipijapa; Manabí; Ecuador.


RESUMEN

Con el fin de comprobar los criterios que inciden en la identificación y uso de las plantas de interés para el turismo, se realizó una encuesta etnobotánica en las 10 parroquias del cantón Jipijapa, Manabí, Ecuador. La hipótesis inicial afirmaba que factores como la edad, el género y el nivel de educación influyen en el patrón de conocimiento de las plantas. Se trabajó con 47 residentes conocedores de las plantas y emprendedores del sector turístico, centrándose en el conocimiento teórico y práctico, definido aquí como la capacidad de reconocer las plantas y la habilidad para identificar sus usos, respectivamente. En general, los resultados muestran que las personas entrevistadas en Jipijapa tienen un buen conocimiento de las plantas, útiles de interés para los turistas y estos conocimientos no se ven afectados por el nivel de educación. Los criterios de edad y género influyen en la adquisición de conocimientos prácticos. Este estudio puede servir como base para estudios comparativos en Ecuador.

Palabras clave: conocimiento tradicional; estudio etnobotánico; uso de plantas; Jipijapa; Manabí; Ecuador.


SÍNTESE

A fim de verificar os critérios que afetam a identificação e o uso de plantas de interesse turístico, foi realizado um levantamento etnobotânico nas 10 paróquias do cantão de Jipijapa, Manabí, Equador. A hipótese inicial afirmava que fatores como idade, sexo e nível de educação influenciam o padrão de conhecimento sobre as plantas. Trabalhamos com 47 moradores que tinham conhecimento sobre plantas e empresários do setor de turismo, com foco em conhecimentos teóricos e práticos, definidos aqui como a capacidade de reconhecer plantas e a capacidade de identificar seus usos, respectivamente. Em geral, os resultados mostram que as pessoas entrevistadas em Jipijapa têm um bom conhecimento das plantas, útil para os turistas e esse conhecimento não é afetado pelo nível de educação. Os critérios de idade e género influenciam a aquisição de conhecimentos práticos. Este estudo pode servir como base para estudos comparativos no Equador.

Palavras-chave: conhecimento tradicional; estudo etnobotânico; uso de plantas.


INTRODUCTION

Traditional knowledge has become a topic of interest worldwide, particularly because of its contribution to biodiversity conservation and environmental management at the local level. In relation to the tourism sector, plants and cultural knowledge about their uses can become an attraction for visitors.

Some authors have shown that the incorporation of traditional knowledge into a given tourist attraction can contribute to a strong partnership for the successful implementation of social acceptance, economic and ecological viability (Uprety et al., 2012). It is known that medicinal and aromatic plants can create business opportunities, particularly in the tourism sector (Kala, 2015). For example, the emergence of tea tourism illustrates that drinking local tea in a tourist destination can be a new experience for visitors (Jolliffe, 2007 and Cheng et al., 2012).

In Ecuador, several efforts have been made since the middle of the last century to identify and characterize terrestrial ecosystems (Sierra and Rodrigo, 1999; Josse et al., 2003; Sáenz and Onofa, 2005; Cuesta et al., 2013), focusing mainly on vegetation cover characteristics. Until recently, the classification system proposed by Sierra and Rodrigo, (1999) was the most accepted and widespread in the country. Under this system, a total of 71 plant formations were identified and described.

This megadiversity influences the way of life of the residents, fundamentally in the forms of production, food, customs, traditions and religiosity at the local level. The indigenous, Afro-Ecuadorian and Montubio peoples preserve age-old knowledge and know-how, transmitted from generation to generation, which has gone through a process of syncretism with the knowledge brought by the Spanish in the past. However, these ancestral practices are threatened by globalization and have become of little use in the face of new forms of production, so that their disuse, devaluation and acculturation has led to the adoption of customs from other cultures, endangering this biocultural wealth and memory that we possess (Valencia Vélez, 2016).

Taking into account the above problem, the objective of the research was to determine the criteria that influence the identification and use of plants of interest for tourism in Jipijapa, Manabí, Ecuador. The results allowed the selection of those plant species and their traditional uses with potential to become tourist attractions. The bases for the execution of a useful plant tourism are created based on the conservation of the plant diversity of the tropical dry forest in Jipijapa, Manabí, Ecuador.

 

MATERIALS AND METHODS

The present ethnobotanical work was carried out in the 10 parishes of the canton Jipijapa, province of Manabí, Ecuador, where three are urban (Dr. Miguel Morán Lucio, Manuel Inocencio Parrales y Guale, San Lorenzo de Jipijapa) and the rest are rural (América, El Anegado, La Unión, Julcuy, Pedro Pablo Gómez, Puerto Cayo, Membrillal). The field work was carried out between May and October 2018, through semi-structured interviews with 47 informants (28 women and 19 men) (Figure 1), who had solid traditional knowledge of plants in the area (Alexiades, 1996; Martin, 1995) and provide tourist services. The average age of the informants was 51 (minimum 18, maximum 78), 42 % had a basic level of education (Figure 2) and 68 % belonged to rural areas (Figure 3).

Figure 1. - Distribution of the population interviewed by sex in Jipijapa Canton, Manabí, Ecuador

Figure 2. - Distribution of the population interviewed by level of education in the canton of Jipijapa, Manabí, Ecuador

Figure 3. - Distribution of the population interviewed by urban and rural parishes, canton Jipijapa, Manabí, Ecuador

Sample selection was not predetermined by any criteria of age, sex or occupation. Informants were selected using the snowball sampling technique, which consists of asking local people about those community members considered to be "knowledgeable" (Ghirardini et al., 2007) about the plants and who provide tourist services (accommodation, food, guides, information, transportation). The interviews were conducted individually, although in cases where the informants came from the same family, they were conducted in groups. They had an average duration of three (3) hours per informant.

To evaluate the level of ethnobotanical knowledge and use, the following variables have been used: age, sex, level of studies and occupation in the tourism sector (current or past), grouping the informants in common fields around these variables, all in relation to the number of species (species identification) and known uses (practice).

Spearman's correlations were conducted using IBM SPSS Statistics 25.0-March 2017 software to analyze the relationship between plant knowledge scores and age as an independent variable. It was also used to see if there is a relationship in respondents' scores by education level. For this purpose, the sample was divided into groups representing years of education completed: no education, basic education (up to level 9), upper secondary education (up to level 12) and higher education (university level). The ANOVA test was conducted to observe the relationship between gender and its scores on both tests (identification and use of plants by respondents).

 

RESULTS AND DISCUSSION

From the interviews conducted, associations between the number of recognized useful plants (theoretical) and the knowledge of the uses of the plants (practical) with age, sex and years of education were verified. Species identification scores ranged from 15 to 95 (mean=36), while use scores ranged from 5 to 37 (mean=20).

Of the total sample (47 residents), 32 respondents (68 % of the people) were over forty and 15 were under forty. Spearman's analysis showed that age is strongly correlated with plant identification (r=0.941, P=0.000) (Figure 4), while it had a weak positive relationship with respondents' use scores (r=0.3895, P=0.000) (Figure 5). These results show that age does not influence the theoretical knowledge related to the number of species mentioned, but it does influence the practical knowledge or use of the plants. They also reflect that all persons in the sample have a similar familiarity in recognizing the plants used, but the younger they are, the less knowledge they have of the uses of the species.

Older people have had more time to learn about the plants around them, and in their exchange with tourists, they have gained more knowledge and experience in the uses of plants, which may be of more interest to visitors. As far as medicinal plants are concerned, most of this knowledge is owned by elderly people who have a great reputation of knowing many plants used in the cure of various diseases and are frequently consulted by local people and tourists visiting the area, in search of herbs to cure different conditions.

Figure 4. - Diagram of the scatter of the respondent's species identification score by age

Figure 5. - Diagram of dispersion of uses of the respondent's plants by age

The ANOVA test was carried out to observe the differences between the participants' genus and their scores for both tests (species identification and species use). The results show that, in the species identification tests, there are no differences based on genus (P=0.1339) (Figure 6); the use test scores (P = 0.000) (Figure 7) differ in the genus. Descriptive statistics (Table 1) show that, on average, women cited 13.5 more plant uses than men. Differences in knowledge between the two sexes may be due in part to differences in species preferences, as recognized by men. In the case of trees and their timber uses, men had more knowledge.

Table 1. - Statistics of the scores obtained by women and men for both tests

Figure 6. - Average plant identification scores by genus (95 % confidence intervals)

Figure 7. - Average plant use scores by genus (95 % confidence intervals)

In this study, the role of gender as a factor influencing variation in ethnobotanical knowledge was not significant in the identification test, but use test scores showed significant differences between the sexes. Although men were less represented, they recognized the same plants as women, but listed fewer uses. There are several possible explanations for this. For example, it was observed that both men and women care for the garden and seem equally interested in the conservation of useful plants. However, women, as the main caretakers of the household, are the ones who take care of the beauty of their surroundings, growing ornamental plants with attractive flowers and leaves, are in charge of food preparation and handle many plants for seasoning, making juices and soups, and provide medical care to their families, so they know more about medicinal plants. Quinlan and Quinlan, (2007) highlight gender as an important variable in ethnomedical knowledge, finding that women have more knowledge than men about plant-based medicinal treatments.

The ANOVA test was conducted to observe the differences between participants' level of instruction and their scores for both tests. The results show that in the identification test (P=0.2645) and the use test (P=0.0907,) there are significant differences (Table 2). The finding of this research indicates that acculturation (process of receiving another culture and adapting to it, especially with loss of one's culture) has not influenced the transmission of knowledge of plants and their uses over the years. However, it would be interesting to continue this study with the younger people in the communities to see if this pattern is maintained. For, according to Zent, (2001), Angulo et al., (2012) and Quijano, (2018), associations have previously been found between formal education and traditional knowledge about the identification and use of plants.

Table 2. - Statistics of the scores obtained by the level of instruction for both tests

It was demonstrated that in the area there is a demand for wild edible, medicinal, and ornamental plants and those used to make handicrafts, due to traditions and the desire for healthy food, health, and beauty provided by the area's natural ecosystems.

Sixty-three species were detected that are or have been consumed in this region. Some of them, such as Cassia fistula L., Laurus nobilis L., Luma apiculata (A. P. de Candolle) Burret and Opuntia ficus-indica (L.) Mill. have only been cited or indicated very rarely as plant foods. Several of these wild edible plants have a therapeutic use attributed to them by local people, which makes them a type of functional food. They are usually eaten uncooked, in salads or cooked.

The elaboration of products with wild species, such as juices, liquors or jams, is a common practice for the most knowledgeable of the flora in the region. The consumption of these resources is still quite alive in popular practice, as is the existence of family farms, with species of Annona cherimola Mill., Annona muricata L., Bixa orellana L., Carica papaya L., Chrysophyllum cainito L., Citrus aurantium L, Citrus limon (L.) Burm. fil., Citrus reticulata Blanco, Mangifera indica L., Manihot esculenta Crantz, Psidium guajava L. and Tamarindus indica L., where many of these plants are grown for private consumption and for making soft drinks or selling their fruits to visitors.

In Jipijapa, residents have access to private or government health services, however, the use of plant remedies has continued to play an important role in meeting human and animal health needs. Herbal treatment is considered relatively inexpensive and easy in some cases, especially for diseases of the nervous and digestive systems, whose plants are grown around the houses, fulfilling not only the medicinal but also the ornamental role.

A list of 152 medicinal species was obtained, containing information on scientific names and vernacular names of plants used for the relief of different ailments. The use of plant parts above ground (leaves, flowers, fruits, seeds) was higher than the part below ground (root). In particular, the leaves and flowers were the most used parts of the plants. The general forms of preparation were infusion and decoction. The medicinal plants mentioned have been traditionally used to control or alleviate various diseases, in particular colds, as well as stomach, throat, tooth and abdominal pain.

Crescentia cujete L. fruit in decoction is taken orally to treat diarrhea, stomach pain, colds, bronchitis, cough, asthma, and urethritis. Albizia lebbeck (L.) Benth. is an ornamental and very leafy species, used as an astringent, to treat boils, coughs, flu, gingivitis, lung problems, pectoral problems, used as a tonic and to treat abdominal tumors. The results of these ethnobotanical surveys are important to discover the ethnobotanical knowledge of the Jipijapanese population of Manabi.

From the total number of plants (246 species) inventoried by Rosete et al., (2019) and the interviews conducted, a list of 76 species of greatest interest to tourists was obtained. Among them are 57 threatened species in danger of extinction (Table 3) and the popularly called orchids (8 species) (Table 4), palms (6) (Table 5), guaiacs (3) (Table 6) and ceibos (2) (Table 7) which, together with learning about their uses by residents in Jipijapa, have the potential to become important tourist attractions that will allow the design of an ecotourism route.

Table 3. - Main attractions of useful plants in danger of extinction for the development of an ecotourism route in Jipijapa, Manabí, Ecuador

SPECIES

IUCN (2019)

USES

Adiantum capillus-veneris L.

Minor Concern (Stable)

It is used in infusion or syrup to treat bronchitis and throat conditions and also in the treatment of alcoholism and to eliminate parasitic worms

Armatocereus cartwrightianus (Britton & Rose) Backeb.

Minor Concern (Stable)

Ornamental

Carica papaya L.

Deficient data

Highly appreciated for its nutritional properties and delicate taste that regulate the nervous system and digestive system; fortify the heart muscle; protect the skin and hair and are essential for growth

Cassia fistula L.

Minor Concern (Stable)

Its use is more for decorative purposes in the street avenues. The flowers are used to prepare a syrup for constipation

Cavanillesia platanifolia (Humb. & Bonpl.) Kunth

Less risk / almost threatened

Very soft wood, used to build canoes

Cecropia maxima Snethlage

Vulnerable

Ornamental

Cedrela odorata L.

Vulnerable

It is used to make furniture  

Citharexylum gentryi Moldenke

Vulnerable

Ornamental

Clitoria brachystegia Benth.

In danger of extinction

Ornamental

Coffea arabica L.

In danger of extinction

Coffee has diuretic and stimulating properties. Caffeine is a stimulant of the central nervous system, at a psychic level and also neuromuscular.

Coffea canephora Pierre ex A. Froehner

Minor Concern (Stable)

Edible, ornamental

Colicodendron scabridum (Kunth) Hutchinson

Minor Concern (Stable)

Ornamental

Cordia alliodora (Ruiz & Pav.) Oken

Minor Concern (Stable)

The leaves are used to cure lung diseases

Croton wagneri Müll.Arg.

Almost threatened

Ornamental

Cynophalla flexuosa (L.) J. Presl

Minor Concern (Stable)

Ornamental

Cyperus rotundus L.

Minor Concern (Stable)

The tubers are used roasted and ground in topical application for wounds and irritations

Delonix regia (Hook.) Raf.

Minor Concern (Stable)

Ornamental in streets and public spaces, it is used as a shade tree because its foliage is widely spread.

Enterolobium schomburgkii (Benth.)Benth.

Minor Concern (Stable)

Wood is used for decorative panels, indoor carpentry, joinery, boxes, fence posts, fuel wood, paper pulp and for making boats

Erythrina megistophylla Diels

Almost threatened

Ornamental

Espostoa lanata (Kunth) Britton & Rose

Minor Concern (Stable)

Ornamental

Gustavia serrata S. A. Mori

In danger of extinction

Ornamental

Handroanthusim petiginosum (Mart. ex DC.) Mattos

Minor Concern (Stable)

Folk medicine uses it for kidney or bladder conditions

Inga marginata Willd.

Minor Concern (Stable)

The infusion of the leaves is attributed with astringent and hemostatic properties and has been used to treat vaginal ulcers

Inga punctata Willd.

Minor Concern (Stable)

The main use is firewood, because of its excellent quality

Inga sapindoides Willd.

Minor Concern (Stable)

Leaves: astringent, lavatives and antiseptic baths. Fruit: Laxative and refreshing

Jacaranda mimosifolia D. Don

Vulnerable

Wood is excellent for indoor carpentry

Jatropha nudicaulis Benth.

In danger of extinction

Ornamental

Laurus nobilis L.

Minor Concern (Stable)

These are used in soups, stews and casseroles, as well as in meat, fish, seafood and vegetables, and even in desserts such as rice pudding. Laurel is a stomach tonic. Laurel wood is very hard and has been used in inlay and marquetry work

Luma apiculata (A. P. de Candolle) Burret

Minor Concern (Stable)

The Indians made chicha, a particular alcoholic drink. The leaves, bark and flowers are stimulants, tonic, diuretic, anti-catarrhal and astringent

Maclura tinctoria (L.) D. Don ex Steud.

Minor Concern (Stable)

The wood is used in joinery, fences, construction and firewood

Macrolobium acaciifolium (Benth.)Benth.

Minor Concern (Stable)

General housing, materials, packaging

Mangifera indica L.

Deficient data

Sweet fruit for human consumption
Ornamental

Matisia alata Little

In danger of extinction

Ornamental

Mauria heterophylla Kunth

Minor Concern (Stable)

Relieves stomach pains

Mauria membranifolia A. Barfod& L.B. Holm-Nielsen

In danger of extinction

Ornamental

Mentha spicata L.

Minor Concern (Stable)

The most common way to use mint is to infuse it with its leaves. In this way it helps to treat problems of indigestion, intestinal gas and inflammation of the liver, acts on the gallbladder as it activates the production of bile, also relieves dizziness and pain.

Mentha suaveolens Ehrh.

Minor Concern (Stable)

Pain reliever - infusion is used to treat fever and headache

Mimosa albida Willd.

Minor Concern (Stable)

Ornamental

Myrtus communis L.

Minor Concern (Stable)

Ornamental

Opuntia ficus-indica (L.) Mill.

Deficient data

The fruits are considered astringent. The fruit has nutritional properties. Ornamental

Opuntia pubescens H. L. Wendl. ex Pfeiff.

Minor Concern (Stable)

Ornamental

Passiflora sprucei Mast.

Minor Concern (Stable)

Ornamental

Persea americana Mill.

Minor Concern (Stable)

It is used as an accompaniment to bread, as an ingredient in salads, as a garnish, among many other uses

Physalis philadelphica Lam.

Minor Concern (Stable)

Ornamental

Phytelephasa equatorialis Spruce

Almost threatened

Crafts: necklaces, bracelets

Pithecellobium excelsum (Kunth) Mart.

Minor Concern (Stable)

Ornamental, very wooden

Plantago major L.

Minor Concern (Stable)

Mostly they use it as a skin anti-inflammatory for which they boil their leaves and when they are warm they place them as plasters in the affected part

Pradosia montana T.D. Penn.

Vulnerable

Ornamental

Praecereus euchlorus (F.A.C. Weber ex K. Schum.) N.P. Taylor

Minor Concern (Stable)

Ornamental

Pseudobombax millei (Standl.) A. Robyns

Deficient data

Soft wood used for firewood, shuttering boards and drawers. The wool from the fruits is used to fill mattresses and pillows

Rhizophora mangle L.

Minor Concern (Stable)

Wood is used to make constructions and rustic instruments such as toys, fence posts, stakes, electric poles and railway sleepers

Schinopsis balansae Engl.

Minor Concern (Stable)

The cooking of the wood is astringent and is used to treat diarrhea and dysentery, externally to wash wounds and skin ulcers and in vaginal washing; the cooking of the root is used to treat diarrhea and dysentery and as a depurative

Senna macranthera (Collad.) H.S. Irwin y Barneby

Minor Concern (Stable)

The seeds are used for the preparation of coffee-like beverages. It has been used in traditional medicine as an antiseptic and anti-syphilitic remedy

Swietenia macrophylla G. King

Vulnerable

Woodwork, scientific and musical instruments, veneers, plywood, panels, matches, chopsticks, pencils. Ornamental

Syzygium jambos (L.) Alston

Minor Concern (Stable)

It is possible to prepare jellies or jams. It is also good for flavouring sauces and creams. Flowers are also edible

Tamarindus indica L.

Minor Concern (Stable)

Its fruit is edible and is used to make drinks. The leaves are traditionally used in tea to reduce the fever caused by malaria

Verbesina minuticeps S.F. Blake

In danger of extinction

Ornamental

Table 4. - Main attractions of useful plants popularly called orchids for the development of an ecotourism route in Jipijapa, Manabí, Ecuador

Table 5. - Main attractions of useful plants popularly called palms for the development of an ecotourism route in Jipijapa, Manabí, Ecuador

Table 6. - Main attractions of useful plants popularly called guayacanes for the development of an ecotourism route in Jipijapa, Manabí, Ecuador

Table 7. - Main attractions of useful plants popularly called ceibos for the development of an ecotourism route in Jipijapa, Manabí, Ecuador

On the above basis, it can be said that plant-based tourism is an integrated form of tourism that includes elements of food tourism, health and wellness tourism, tea tourism, heritage tourism, educational tourism, ecotourism and agrotourism. In Jipijapa, a tourist can learn about medicinal, ornamental, food, wood and craft plant species. On the different agroforestry farms, they can be taught about their planting and harvesting (educational tourism, rural tourism or ecotourism), and in the case of food and medicinal plants, about their nutritional and therapeutic properties (gastronomic tourism, health and wellness tourism).

According to the results obtained, useful plant tourism is defined as an integrated type of tourism that involves outdoor activities, including festivals, workshops on plants used by the population, tourist parks, agroforestry farms and the natural habitats of the plants that allow the popularization of the properties of the plants and the preservation of traditional knowledge. As a tourist resource there are the tropical dry forest and the agroforestry systems; as a tourist attraction there are the different species of flora that were identified.

The tour guide should be aware of the traditional uses of the plants and explain how to use them. For example, in the case of medicinal and edible plants he will explain how to make an aromatic drink, commonly prepared by pouring hot or boiling water over dry leaves, such as tea (tea tourism, heritage tourism) or a wild fruit drink (gastronomic tourism).

Considering the above results, it is important to consider three (3) strategies to promote useful plant tourism in Jipijapa, which leads to the creation of new products or services, the management of new job profiles and the development of marketing, according to Hjalager, (2002); Hjalager, (2010) and Torabi Farsani et al., (2018).

Strategies to promote useful plant tourism in Jipijapa, adapted from Hjalager, (2002); Hjalager, (2010) and Torabi Farsani et al., (2018).

a) Innovation consists of new products or services, developed for the commercialization stage.

b) Innovation in management involves new work profiles, collaborative structures and authority systems.

c) Logistics innovation involves the development of internet marketing.

Several integration strategies can be implemented in Jipijapa, which are classified into three categories: educational activities, preparation of tourism infrastructure and promotion of tourism marketing, adapted from the criteria of Torabi Farsani et al., (2018). Most of the residents interviewed and experts from the tourism sector emphasized as key components in useful plant based tourism: outdoor activities and workshops in parks, agroforestry farms, or in natural habitats (protected areas); training guides who are familiar with botany and useful plants, and integrating knowledge about traditional plant use and tourism, for the popularization of the nutritional and therapeutic properties of plants.

Strategies for integrating tourism and useful plants for education and knowledge transfer, adapted from Torabi Farsani et al., (2018):

a) Educational activities

b) Preparing tourist infrastructure

c) Promoting tourism marketing

The specific findings in this research show that age is a factor influencing knowledge of useful plants, with older respondents having the most knowledge about plants. This could be interpreted as practical knowledge acquired over the years.

It is shown that gender plays an important role in practical knowledge. The results show that knowledge of useful plants is independent of the education level of the respondent. Therefore, formal education is not an important factor influencing the state of ethnobotanical knowledge in Jipijapa, Ecuador.

Seventy-six species of major interest to tourism are proposed to be promoted as a tourist attraction through useful plant tourism, as an integrated type of tourism involving outdoor activities, including festivals, workshops on plants used by the population, stays in tourist parks, agroforestry farms and the natural habitats of plants, to popularize the properties of plants and preserve the traditional knowledge and biological diversity of a country; Of these, 57 are threatened with extinction and the popularly known orchids (8 species), palms (6), guaiacs (3) and kapok trees (2).

 

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Conflict of interests:
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